I’m gonna
make this short and sweet because I know all of you are busy entering
your Black Friday shopping locations into your GPS and mapping out your
strategy in order to get the best possible deals you can as you attempt to
complete your Christmas shopping all in one longer-every-year day.
STOP! There is another option. You can still get a
deal AND you can do it while you eat that third piece of pie as you watch Bob
Hope sing White Christmas. Or is it Bing
Crosby? Anyway, before you throw down
that turkey leg and drive off with whipped cream lipstick,
take a breath, click here and read this.
Oh,
right. I know. You’re busy doing your Black Friday
stretches, squats and bicep curls in preparation for the shopping battle. Let me give you the highlight.
Hesitating
on a purchase shows your willingness to go elsewhere and may get a retailer to
sweeten the pot. Web research firm Baymard Institute found that 68% of online
shopping carts are abandoned after initial click-throughs. Retailers are
desperate to convert those carts into sales, so in many cases they’ll offer a
better deal to get
you to buy, says Phillips.
Don’t want
to pay full price on those towels from Pottery Barn? Log in to your Pottery
Barn account and put them in your cart. Within a few days, you may get an email
offering them at a lower price.
Don’t
believe me? Abby bought a comforter from Amazon. She left hers in
her cart for a while because she wanted to discuss it with Jorge first. When she
went back to her cart to purchase it, the comforter price had dropped
$10.00
from its original price! After she got the comforter, she liked it so much I decided to replace my own I’m-too-embarrassed-to-tell-you-
how-old-my-dust-mite-infested-comforter-is with the same one. I went to
Amazon and the comforter had gone back up to its original price. I waited a few days and it finally dropped
$8.00 and I bought it. Even though it
was still $2.00 more than Abby had paid I was so excited to think this shopping
cart price change thing actually worked for me that I sent my final confirmation e-mail to
Abby.
She responded “I win.” What?! That's not what I was expecting. It turns out she had decided to purchase a second comforter and had apparently left hers in the cart longer than I did and it had dropped $14.00 from the original price in her cart!
So if you
have a few days to wait, and you would rather shop from the comfort of your
home as you sip a glass of wine, give this a try. And if it you think it isn’t working for you…………..well……………have
another glass of wine and wait a little longer.
It will. Or ask Abby to put it in her cart. I think Amazon likes her better.
Happy
Thanksgiving and Safe Shopping!
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